[HOUSEKEEPING NOTE: I have just discovered that hundreds emails going back to August never made it to my computer from the host server. Among the plethora of spam, I am discovering many kind notes, requests, questions, etc. from blog friends and others who must be wondering why I have ignored you. Big time apologies to every one of you. I am slowly wading through it all now and will respond as quickly as I can.]
Crabby Old Lady has had enough of hearing about the joys of a monthly Boniva pill and whoever produces their television commercials.
First, a year or so ago, Boniva showed us a gaggle of early morning walkers who behaved as though the one who discovered Boniva had found the Holy Grail. In the next episode, a bunch of ladies who lunch nearly had orgasms over it. And now actor Sally Field is, apparently, as excited about a once-a-month dosage of Boniva as if she’d won the MegaMillions lottery.
What kind of idiots, Crabby wants to know, do these folks think old ladies are?
This kind of excitement over the frequency of a dosage is embarrassing and most of all makes no sense. It’s much harder to remember to do something every 30 days than daily. Even once a week is reasonable to remember, but every 30 days is hard - and Crabby has never seen a pill dispenser with 30 daily compartments.
Every time Sally Field shows up with that terrible grimace on her face, Crabby Old Lady cringes, and she's not even talking about the questionable ethics of advertising prescription drugs directly to consumers. Pharmaceutical companies spend billions of dollars a year targeting consumers who have no training or expertise in choosing drugs and, Crabby asks you, what does all that useless advertising do the retail price we pay.
But as regards Boniva commercials specifically, please – someone - give Ms. Field a movie to do so she doesn’t need to embarrass herself in a dumb and insulting television commercial.