Wednesday, 02 May 2012
Advertising the Agony of Old Age (from 2008)
EDITORIAL NOTE: Time Goes By Sunday Elder Music columnist, Peter Tibbles and his Assistant Musicologist are visiting from Melbourne for a few days.
While they are here, in place of new posts are some vintage TGB stories that I kind of like and hope you will enjoy them in rerun. I won't disappear entirely. I'll be checking in now and then to see how it's going and perhaps join in the comments.
And, IMPORTANT, all Elder Storytelling Place stories linked at the bottom of these repeats are NEW.
This story has been rolling around in Crabby Old Lady’s head for several months. She kept meaning to record some hours of prime time television over a few days and then zap through the shows to the commercials with pen and paper in hand to have some hard numbers for you. But it would undoubtedly raise her blood pressure and she never got around to it. So you’ll have to trust her general impression:
According to television commercials, old age is so dangerous or painful or simply annoying, it may not be worth hanging around for. Some say old people are more visible on television these days, but not in any manner Crabby wants to be portrayed.
Mostly, elders appear in commercials for remedies to treat diseases and ailments that range from minor through deadly serious to disgusting. Even that icky, mucus, cartoon character is old and these ads outnumber all other types.
Take a look at this list, typed out off the top of Crabby Old Lady’s head. There are so many commercials and public service announcements broadcast so frequently that any young person watching can only assume old age is agony:
High blood pressure
Restless Leg Syndrome
Just to check that her memory isn’t failing, Crabby pulled out a recent issue of AARP magazine to see what they advertise to their readers. Most of the items on the list are represented and the rest of the ads are for insurance.
Crabby wouldn’t be so ticked off if she had ever seen an old person in a car commercial. Not even detergent ads feature elders, as though we don’t wash clothes or dishes in our dotage. And no one old appears in glossy ads for clothing, expensive watches or fancy electronics – none of the glamour stuff.
It’s enough to make a Crabby Old Lady sicker than advertisers believe she already is.
At The Elder Storytelling Place today, Terry Hamburg: Close Encounters of the Third Kind