Wednesday, 04 September 2013
The Hellman's Mayonnaise Caper
By Alice Steele
It was the mid-sixties when my guy and I drove across country to a new job and a new life on the west coast.
We settled in nicely and enjoyed the people, the weather and the surroundings. But, we wrote to my sister-in-law back in up-state New York, finding our favorite brands was often something of a challenge.
Take Hellman's Mayonnaise, for example. It was nowhere to be found! Yes, there was this Best Foods but was it as good as Hellman's? We weren't sure.
My sister-in-law had a gleeful sense of humor.
She spent most of her days in a medical college lab teaching “meds & dents” and had the perfect solution to our dilemma.
She purchased the most mammoth jar of Hellman's Mayonnaise she could find. She then searched her lab for the perfect box to send it in. This container had "fragile" and "this side up" emblazoned on all four sides and at about a foot square, it was the correct size, so she pounced on it.
However, it had pictured in agonizingly clear detail, the original contents of the box: hypodermic needles.
Now, remember, this is the mid-sixties. When all the flower children were also converging on our newly adopted town of San Francisco and were experimenting with anything that could be swallowed, smoked or injected.
I am still amazed that this package arrived safely; but it did.
The Hellman's mayonnaise? Well, then we read the label. In small print, it read, "sold west of the Rockies as Best Foods."
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Comments
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Alice:
How long did it take the two of you to finish that jar of Hellmann's? Or are you still working on it? Great story.
Posted by: Marc Leavitt | Wednesday, 04 September 2013 at 06:52 AM
Love that story!!! I see those mammoth-sized jars in the big box stores & wonder how long it takes a family to finish.
Posted by: Rhea Albert | Wednesday, 04 September 2013 at 07:53 AM
Love the piece, when my sister went to live in Bremerton, Wa. and longed for English Muffins from nyc, I brought her a whole suitcase of them when I visited, my niece and nephews, young, were a bit surprised as we unpacked it, but this story tops all..I bet it was one of those giant ones we see here in restaurants..what a plus for Hellmann's by the way...I am still chuckling...
Posted by: Mary Follett | Wednesday, 04 September 2013 at 08:12 AM
We had the opposite problem. My hubby loved Best mayo when we lived in Alaska. I'm still trying to convince him now that we live in MN that Hellman's is the same. Funny story!
Posted by: Beth | Wednesday, 04 September 2013 at 08:57 AM
In the 1952 version of "Joy of Cooking" there's a quote that says something like: "One definition of eternity is a ham and two people."
A close runner-up was that giant jar of mayonnaise. It lasted forever!
:) Alice
Alice
Posted by: sflichen | Wednesday, 04 September 2013 at 08:58 AM
Fantastic!
Posted by: rosaria | Wednesday, 04 September 2013 at 09:51 AM
What's in a name. Hellman's by any other name doesn't taste quite the same. It's a mind game. Liked this story.
Posted by: Herm | Tuesday, 29 December 2015 at 09:29 PM