Oh, geez, boomers are at it again. This time they’re complaining that they’re not getting enough attention on television. In a recent Harris Interactive poll, 37 percent said that television doesn’t reflect their generation, that there are too many programs designed for young people.
Say what? It appears to Crabby Old Lady that half the programs on network television star 40- and 50-somethings, especially the cop and medical programs. And what about the 10 thousand sports channels. The 5,000 cooking shows. Those all war all the time documentary channels. Hundreds of movies every day. The zillion shopping networks. Don’t boomers watch those?
And did they really not watch The Sopranos? Or Deadwood? Or 24? Six Feet Under? Studio 60? The West Wing? The Simpsons? Is there something too young about those shows for baby boomers? (Crabby realizes she is a little behind on recent drama series. She hasn’t watched much TV in the past year, but you get what she’s saying.)
What does a program need to do to be reflective of baby boomers? There aren’t many shows about people Crabby’s age, but when she wants to veg out to television, there is usually something to hold her interest for an hour or two, and it doesn’t need to be about 65-year-olds to do so.
But that’s what Crabby suspects boomers want: programs about them, because everyone knows the baby boom generation is more fascinating than any that came before or after them. Didn’t a boomer invent the internet, for god’s sake?
And get this: according to the same Harris poll, 50 percent of baby boomers don’t like the commercials:
“…half of baby boomers say they tune out commercials that are clearly aimed at young people. An additional one-third said they'd go out of their way not to buy such a product.”
- - Cincinnati Enquirer, 22 November 2006
Give Crabby Old Lady a break. There’s hardly a boomer alive who doesn’t own an iPod and they aren’t marketed to anyone over the age of 19 if the music in the commercials is any indication.
And who looks at commercials these days anyway? Crabby Old Lady gave up watching television in real time years ago; she records anything she wants to see and watches it later so she can zap through the commercials.
Baby boomers really must get a grip. No other generation is so widely talked about than they are – so much so that is a common misconception that boomers led the civil rights, women’s and anti-Vietnam War movements in the 1960s. Nothing could be further from the truth; they were way too young then. Those campaigns were organized by people born in the 1920s and 1930s. Boomers did their part following along, but they hardly created them.
Crabby Old Lady has often complained that the media in general doesn’t pay attention or, rather, the right kind of attention to elders, a group boomers are fast becoming part of. But to demand that entertainment must be age-specific to oneself to be compelling is to be narcissistic in the extreme.
Oh, wait a minute. Crabby just had an idea. Generations X and Y have little use for baby boomers for the same reasons elders don’t. Let’s get together and gang up on the boomers. It could bring the youngest and oldest generations together in common cause.