67% - Writing blogs
63% - Participating in general social networking
62% - Playing games with others
55% - Listening to podcasts/prerecorded audio
44% - Downloading music
I would have reported these in reverse. For example, I think it’s noteworthy that 33 percent have, presumably, some interest in writing blogs. To me, since I am a strong proponent of blogging particularly for people 50 and older, it is a large and encouraging number.
A difficulty in interpreting surveys of boomers is that the age range – currently 44-62 – covers distinctly different stages of life. The youngest are still raising children and building careers while 55 is the age at which people begin to retire in numbers large enough to count.
Such surveys as this are meant to help marketers determine where to spend their advertising and promotion dollars, but it makes no sense to me to lump 45-year-olds with the 55-plus group. And I would like to know which boomer group – younger or older – has little or no interest in blogging. I’m betting it is the younger ones; they’re too busy.
Another question asked whether boomers visit such social networking sites as “Facebook, MySpace, LinkedIn, etc.” or might in the future.
53% - Said no
22% - Said yes
26% - said they did not, but might
Given that many social networking sites still appeal mostly to teens and 20-somethings, I’m surprised that 48 percent said yes or they might, but I think it’s unfair to mix Facebook and MySpace with LinkedIn which is primarily a business and career networking site. If a respondent ignores Facebook and MySpace, but participates in LinkedIn, what is he or she to answer?
You can find more results at MarketingVox.
[Hat tip to Mary Anderson of ExpansionPlus]
[At The Elder Storytelling Place today, William Weatherstone is back with another tale from the open road, Truckers: Then and Now.]