First off, it's that name - “anti-ageing” (or “anti-aging” if you prefer). Who hates themself so much that they would buy anything labeled “anti-ageing”?
The phrase is slapped on thousands of products but goes further than that. There is even The American Academy of Anti-Aging Medicine (jauntily referring to themselves as A4M for short).
Yes, it is an organization that “certifies” physicians (and corporations) in the medical specialty of anti-aging.
One problem with that, however, is that there is no known medical specialty of anti-aging.
”...the field of anti-aging medicine is not recognized by established medical organizations, such as the American Board of Medical Specialties and the American Medical Association (AMA),” reports Wikipedia...
“The activities of the A4M are controversial: in 2003 a commentary on the response of the scientific community to the promotion of anti-aging medicine noted that the activities of the A4M were seen as a threat to the credibility of serious scientific research on aging...
“Thomas Perls of the Boston University School of Medicine, a prominent critic of the organization, has stated that claims of censorship and suppression are a common theme in what he calls 'anti-aging quackery.'”
No one can spend as much time online as I do reading about ageing in all its aspects without running into the most outrageous “anti-aging quackery” almost every day. One ad led to a Burt's Bees page with this promise:
“Smooth Fine Lines. Erase All Doubt. 96% of women saw a reduction in the appearance of wrinkles after 8 weeks”
Oh, come on. If a word of that were true, don't you think we would all know about it? At least if you fall for Burt's Bees humbug it will cost you only about $10. And even slightly more upscale L'Oreal sells an anti-aging cream for only about $25. But their video ad is no less bogus:
Did you notice that word L'Oreal highlighted? Hyaluronic makes it sound all rigorously scientific. What it is, is the latest hot ingredient with the anti-aging charlatans. The most expensive one Crabby has run across lately - $90 for a one-month supply – is promoted by Oprah's favorite physician, the notorious Dr. Oz.
Ads around the web claim that the cream he touts will turn a 55-year-old into a 35-year-old. As with the other latest anti-aging products, Oz explains, his magic ingredient is hyaluronic acid.
(If you are tempted to try Oz's product, please do check out this page with dozens of complaints and accusations of overcharging, cancellation refusals and misrepresentations by the company, Bella Labs, that sells the cream.)
Here is what WebMD says about hyaluronic acid which is naturally present in the human body (emphasis added):
”There is also a lot of interest in using hyaluronic acid to prevent the effects of aging. In fact, hyaluronic acid has been promoted as a 'fountain of youth.' However, there is no evidence to support the claim that taking it by mouth or applying it to the skin can prevent changes associated with aging.”
Got that? It and other evidence won't stop any of the false promises to reverse the appearance of ageing but all those cosmetic potions are mostly benign fibs compared to the pseudo-scientific products – prescription and over-the counter – that suggest those who use them will regain the energy and vitality of their youth, and even extend their lives by many years.
In the August 2015 issue of Consumer Reports, there is an update article titled “Treatments to Turn Back Time?” in which they report on what science says about the efficacy of such anti-aging products as human growth hormones (HTH), “low T” treatments, vitamin and mineral supplements, smart drugs and games, DHEA and coenzyme Q10 among others.
After explaining what these treatments can and cannot do, Consumer Reports chief medical advisor, Marvin M. Lipman M.D. says that
"...for now, any claim that a particular product or treatment can stop or slow down the aging process simply does not have the science to back it up.
“'There is as yet no evidence-based substance shown to extend life,' Lipman explains. 'Diet, exercise, and good genes are the best we can offer.'”
So save your money and wear your age proudly.