They're at it again, the media is, especially television. Apparently, fall is cancer season. Everywhere Crabby Old Lady clicks her remote, there are commercials for cancer.
With five hospital and five outpatient locations around the U.S., Cancer Treatment Centers of America (CTCA) is only the most ubiquitous. There are plenty of other cancer treatment centers that advertise mainly in the cities or states where their single facility is located. St Judes, the well-known children's cancer research hospital located in Memphis, advertises nationally.
But it doesn't stop there. Individual cancers have their own commercials for societies, foundations, associations, etc. that provide certain medical services and support for those who are diagnosed.
Recently, Crabby has seen such commercials for the Breast Cancer Foundation, the American Cancer Society and the Skin Cancer Foundation.
And then there are the commercials for less well-known, local treatment centers. These often star survivors - especially those who have survived more than one cancer - telling their stories.
At least one treatment center is not so eager to shout cancer, cancer, cancer from our screens. M.D. Anderson seems to have changed its name recently to M.D. Anderson Center:
At M.D. Anderson, the YouTube page tells us, you're considered a survivor the moment you receive a cancer diagnosis. (Wow. From disease to remission in one little twist of language.)
Crabby Old Lady does not for a minute buy that bit of doublespeak meant to put a happy face on cancer.
As she may have mentioned in the past, Crabby has become a master manipulator of the mute button on her TV remote. She wields it in a matter of a second or two when she hears President Trump's voice on television because she finds it and his lies so repellent.
This time of year, she adds the word “cancer” to her mute button skills. It's enough to be living with cancer every day - Crabby doesn't need to be reminded by all those bright, shiny, smiling people behaving as though cancer is the best thing that ever happened to them.
It is not. Not ever. Cancer is the hardest thing Crabby Old Lady has ever been through and she has it easier than a lot of cancer patients.
All those smiles in the commercials are meant to suggest that this or that treatment center knows how to cure cancer better than another center. Listen to Crabby: if there were a cure for any kind of cancer, we would not be hearing about it first in a television commercial.
Or maybe Crabby missed that announcement when she muted her remote.